Founded in 1954, American has built a market-leading reputation for exceptional customer service, selection, and price earning us numerous awards as an outstanding retailer of furniture, consumer electronics and appliances. Over the years, American has become known for building stunning, beautiful retail stores and for maintaining them meticulously.

Corporate headquarters are based in Madison, Wisconsin, with 15 current retail stores:
Wisconsin (six stores): Madison East, Madison West, Brown Deer, Waukesha, Oak Creek, Appleton.
Illinois (three stores): Peoria, Rockford, O'Fallon.
Iowa (two stores): Des Moines, Davenport.
Missouri (three stores): Bridgeton, Fenton, Cottleville
Michigan (one store): Marquette

Each store averages 125 employees and is approximately 130,000 square feet in size. Two distribution centers, on the outskirts of both Milwaukee and St Louis, as well as a 44,000 square foot service center in Madison support our retail operations. These 15 stores will generate total sales of approximately $450 million and employ over 2000 people.

Two important elements of American's mission and vision are to "serve and support the community" as well as our "dedication to community partnership". Nowhere is this more evident than in the support American and its employees give to the United Way. In addition to the various volunteer roles that American employees assume, from board members to volunteer fire fighters, American also supports numerous charitable and community organizations.