Tubi, a Fox Corporation-owned streaming platform, operates as one of the fastest-growing ad-supported video-on-demand (AVOD) services in North America. Offering a library that surpasses 200,000 movies and television episodes, Tubi caters to a diverse, data-driven audience that continues to expand as households shift from traditional cable to smart TVs and connected devices. According to eMarketer’s 2023 report, US CTV (Connected TV) ad spending reached $25.1 billion, a clear indicator of changing viewing habits. The platform’s surging popularity underscores its role as a cultural touchpoint, tapping into new content formats and innovative advertising approaches that reflect modern viewer preferences. When countless users search for unique entertainment experiences on demand, how does Tubi’s growing slate keep them engaged? Take a closer look at the next evolution in streaming.
Formula 1 stands among the world’s most popular annual sporting series, reaching over 1.5 billion cumulative television viewers across the 2022 season, according to Formula 1’s Global Media Report. Races occur in over 20 countries, drawing diverse international fanbases and capturing the attention of motorsport enthusiasts on every continent. Beyond thrilling competition, Formula 1 weaves together automotive innovation, national pride, and deep-rooted team rivalries, creating spectacles broadcast to over 180 territories worldwide. Cities transform into hubs of anticipation as Grand Prix weekends inject economic activity, media buzz, and tourism, while iconic tracks from Monaco to Monza become household names. Why does this matter for streaming? The level of cross-generational and cross-cultural engagement remains unmatched by most other sports properties.
By bringing F1-focused content onto its platform, Tubi positions itself distinctively in the rapidly evolving streaming ecosystem. Traditional sports coverage typically resides with cable providers or premium online platforms, often protected by exclusive rights. In contrast, Tubi offers a mix of original analysis, race recaps, and motorsport storytelling free of charge, allowing more fans to access F1 narratives. This bold move leverages the sport's global momentum—F1’s U.S. viewership alone saw a 28% rise in average race audiences on ESPN networks from 2021 to 2022 (Nielsen, 2022). While existing streamers concentrate on blockbuster drama series or Hollywood-backed movies, Tubi's approach caters to an underserved audience segment that actively seeks alternative approaches to racing content.
When Tubi adds sports content front and center, the platform not only competes with legacy broadcasters but also asserts itself as a relevant destination for live and on-demand sports storytelling, elevating both engagement metrics and advertiser interest.
Alternative broadcasts, or “altcasts,” represent a shift from conventional live coverage by blending fresh perspectives, expert insights, and interactive features. While the main race feed offers polished play-by-play commentary, an altcast dives into technical strategies, fan communities, or celebrity guest panels. This format sidesteps cookie-cutter storytelling in favor of a more tailored and immersive experience.
Tubi’s F1 altcasts join a growing trend in the streaming industry, echoing the success of renowned broadcasts like Apple TV’s MLS Season Pass and ESPN’s ManningCast. Apple TV delivers soccer coverage that interweaves athlete interviews and live tactical breakdowns during major matches, while ManningCast draws NFL fans with unscripted banter, analytics, and high-profile guests. Tubi adapts these blueprints for Formula 1 by enlisting noted personalities from racing and pop culture, inviting viewers into conversations that can pivot from pit-stop timing to cultural impact.
Altcasts transform passive consumption into dynamic participation. On Tubi, Formula 1 fans toggle between the main race feed and altcasts, accessing real-time data breakdowns, on-the-fly interviews, and live social media interaction. This approach appeals to seasoned followers craving nuanced strategy, as well as casual viewers drawn by personality-driven commentary and storytelling. Imagine watching a Grand Prix where a former driver deciphers DRS zone tactics, while a comedian offers cultural takes alongside chat-driven emoji polls. Tubi’s interactive dashboards and layered video options allow every viewer to customize the spectacle—no two sessions look or sound alike.
Curious how an altcast could change your next race day? Picture yourself analyzing tire degradation charts during a hectic pit sequence, or hearing a guest commentator compare championship drives across eras. F1 altcasts on Tubi bring the circuit’s complexity—and excitement—right into your hands.
In 2024, Tubi signaled a bold shift by announcing an ambitious lineup of original series and exclusive programming that extends far beyond Formula 1. The platform commissioned scripted dramas, reality competition formats, and docuseries designed to capture audiences who crave compelling stories interwoven with the excitement of live sports. By leveraging exclusive partnerships, Tubi added unique narrative-driven content—including a behind-the-scenes motorsport series and culturally rich dramas—that distinguishes its library from mainstream competitors.
When Tubi synchronizes live F1 broadcasts with newly released original programming, the result is multifaceted audience engagement. Viewers often switch from live motorsport excitement to scripted or unscripted companion content, creating extended watch sessions and heightened platform loyalty. Nielsen’s 2023 Streaming Platform Report confirms this hybrid approach: platforms offering both premium live sports and originals see, on average, a 13% higher daily active user (DAU) rate compared to sports-only or on-demand-only services. Tubi’s ecosystem capitalizes on this crossover, driving session times up and churn rates down.
Tubi’s approach addresses the evolving cultural landscape by introducing original series that resonate with multiethnic audiences. New programming delves into diverse communities within motorsports—from international drivers’ stories to women in engineering roles—broadening the narrative beyond racing itself. In 2024, Tubi invested in at least four new projects written, directed, or produced by creators from underrepresented backgrounds, adding to the industry’s growing commitment to inclusivity, as supported by data from the UCLA Hollywood Diversity Report. Which original series concept intrigues you most—a drama spotlighting rising stars in F2, or a docuseries following the engineers behind F1’s technology innovations? The lineup invites reflection and anticipation, promising fresh perspectives beyond the starting grid.
Streaming vast libraries of movies, TV shows, and originals, Tubi has anchored its business model in free, advertiser-supported video on demand (AVOD). Registration remains optional, so viewers can dive directly into content without subscriptions or credit card details. Advertisers, spanning automakers to consumer products giants, finance the service by purchasing ad spots, allowing Tubi to deliver mainstream titles, cult classics, and fresh originals with zero direct cost to the audience. In 2023, Tubi’s U.S. audience surpassed 74 million monthly active users, according to Fox Corporation, and this growth directly feeds back into the platform’s inventory and the scale it offers brands.
How does Tubi’s AVOD model compare to subscription video on demand (SVOD) services, such as Apple TV+ or Netflix? Consider the payment experience, first—AVOD lets users access content entirely free, where SVOD platforms require monthly or annual payments. Ad presence draws another distinction. On Tubi, commercial breaks are interspersed throughout programming, whereas in the past, SVOD platforms have delivered ad-free playback in exchange for subscriber fees (though many now offer lower-priced ad-supported tiers).
By early 2024, Apple TV+ maintained a $9.99 per month fee in the U.S., while Netflix's standard ad-supported tier began at $6.99 per month. In contrast, Tubi welcomes all viewers—even casual ones—with no paywall. With each model, the value proposition for audiences diverges, shaping why millions lean into Tubi’s “no strings attached” offering.
The AVOD model shapes Tubi’s identity. Why pay monthly when you can access the next blockbuster, documentary, or Altcast commentary without interruption to your budget?
Tubi has added a suite of innovative ad formats to its platform, providing advertisers more direct avenues to capture user interest and drive measurable actions. Among the options now available, shoppable ads stand out: these allow viewers to click directly within an ad to purchase featured products, cutting the traditional customer journey from awareness to transaction down to just a few moments. Interactive spots, another newly introduced format, facilitate real-time engagement through polls, quizzes, and instant feedback mechanisms embedded in commercials. According to Fox Corporation’s Q4 2023 earnings report, these advanced formats contribute to increased viewer engagement, with interactive ad completion rates exceeding 95% on connected devices.
Compared to legacy TV, Tubi’s digital-first infrastructure equips marketers with flexible, scalable ways to reach audiences. Growing content hours—spanning blockbuster movies, live sports like Formula 1, and exclusive originals—result in a larger inventory of premium ad opportunities. The company’s advertising team reported a 66% year-over-year jump in ad impressions during 2023, reflecting not just expanding reach, but a dramatic rise in available, addressable ad space.
Ad delivery on Tubi adapts seamlessly to the device. On smart TVs, dynamic ad insertion allows video spots to update in real time, staying relevant to individual viewers. Apple TV integration leverages Apple’s tvOS ad tech, which supports personalized spots based on household signals and user profiles. Tubi’s in-house engineering team has optimized these integrations for top platforms, including Roku, Amazon Fire TV, Android TV, and game consoles. This widespread device support ensures campaign reach stretches across all major viewing environments—whether at home or on the go.
How are you measuring the effectiveness of shoppable ads or interactive creative? With advanced analytics powered by Fox’s proprietary platforms, campaign performance no longer relies on guesswork. Marketers receive reports detailing attributable sales, audience overlap with other channels, and deep-dive engagement metrics, empowering them to optimize spend with confidence.
Tubi applies machine learning and artificial intelligence techniques to analyze viewer behavior, preferences, and watch history. This approach directly shapes content suggestions, resulting in an interface where recommended titles match user taste with increasing precision over time. Tubi's engine tracks everything from recently viewed genres to session length and pauses, allowing the system to highlight relevant Formula 1 Altcasts for racing fans, spotlight trending originals for binge-watchers, and surface hidden gems from its expansive library. Considering that over 40% of video streaming users expect personalized recommendations (Source: Deloitte Digital Media Trends, 2023), Tubi’s system meets a clear market demand.
Signing into a single Tubi account grants access to the service across a wide range of platforms, including Apple TV, Roku, Amazon Fire TV, Samsung and LG smart TVs, iOS and Android devices, as well as desktop browsers. Across all platforms, watchlists and viewing progress stay synchronized. A viewer who starts a Formula 1 Altcast on a tablet during a lunch break can transition to a smart TV at home and pick up at the exact moment they left off, without losing track of their favorites or pausing for complicated logins. This seamless handoff increases session duration and engagement metrics; in fact, Tubi reported a 26% year-over-year increase in cross-device watch time in early 2024.
Which platform do you use most to watch Tubi? Have the personalized recommendations led you to an unexpected favorite? Consider browsing one of the newly curated hubs to see how Tubi’s evolving platform can expand your streaming habits, especially with the fresh addition of Formula 1 Altcasts and original content.
Tubi’s content library has grown at a rapid pace thanks to its intensive approach to licensing and partnership deals. In late 2023, Tubi confirmed a multi-year partnership with Formula 1, bringing F1 Altcasts exclusively to its AVOD platform and expanding its live sports footprint (Formula 1, 2023). The platform has also inked agreements with major Hollywood studios—Warner Bros., Lionsgate, and MGM among them—granting users access to more than 50,000 titles, including blockbuster franchises and beloved series (Fox Corporation Q4 2023 Earnings). Distribution agreements with companies like Fremantle and Banijay introduced global hits and fresh international programming, enhancing both diversity and volume.
Collaboration with technology companies pushes Tubi beyond standard licensing arrangements. Apple, for example, joined forces with Tubi to streamline app distribution on Apple TV and introduced new in-app viewing experiences (Apple Press Release, October 2023). These partnerships fuel seamless distribution and access, enabling same-day streaming releases and enhanced user interfaces. Content acquisition teams at Tubi have also targeted indie producers and upstart distributors, resulting in a content portfolio that mixes large-scale studio productions, genre indie films, and local-language international programming. Why does this matter to viewers? Diverse sourcing means a broader selection—everything from K-dramas to unscripted series—delivered to one ad-supported platform.
Tubi’s licensing model thrives by targeting underrepresented genres and untapped markets. The addition of original unscripted shows, true crime documentaries, anime, and now Formula 1 Altcasts brings distinct program categories to a historically movie-focused platform (Tubi Press Room, 2024). Recent moves also signaled aggressive licensing of live sports content from the U.S., Europe, and Latin America, driving a 68% increase in sports viewership for the 12 months ending in April 2024 (Fox Corp. Annual Report, 2024). International partnerships allow Tubi to distribute titles in multiple languages and offer regionally-relevant content, responding to demographic data that shows nearly 40% of Tubi’s new sign-ups in Q1 2024 were from outside North America (Conviva Analytics, 2024). When scanning through Tubi’s homepage, viewers encounter niche docuseries, cult classics, and exclusive sports, reflecting an ecosystem nourished by continuous partnership innovation.
Consider how rapidly new partnership models could further accelerate content breadth. What genres or regional content would you want to see added next? The dynamic between tech innovation and global content deals continues to reshape what streaming looks like for Tubi and its expanding user base.
Streaming platforms now compete fiercely for live sports rights, and alternative broadcasts—commonly called “Altcasts”—have shifted traditional viewing habits. In 2023, Nielsen reported that US audiences streamed an average of 21% more live sports content than the previous year, signaling rapid adoption of digital-first viewing. Fans show strong interest in unique, interactive presentations of events. Altcasts like F1’s recent experiments allow viewers to select statistics-rich or fan-driven commentary, breaking the mold of conventional broadcasts. Want more control over your sports experience? Platforms now offer that choice.
Tubi’s integration of Formula 1 Altcasts mirrors a mounting industry tendency toward exclusivity and original sports programming. This approach delivers not only the live event but also alternate audio tracks, behind-the-scenes segments, and social media integration, producing higher fan engagement rates. According to Hub Entertainment Research, 67% of viewers under 35 report increased satisfaction when sports streams contain interactive features or alternative commentary. Tubi demonstrates the value of a tailored sport-watching journey—does this form of engagement reshape your expectations?
Competition for sports streaming audiences plays out across multiple platforms. Apple TV extends its reach with exclusive Major League Soccer (MLS) broadcasts and Friday Night Baseball, targeting younger cord-cutter demographics. Peacock, NBCUniversal’s streaming arm, delivers English Premier League matches, integrating sports betting features and multi-angle viewing. ESPN+ carves its niche with UFC, NHL, and college athletics, supported by deep sports editorial content. Tubi differentiates itself by leaning into ad-supported, free-to-watch sports alternatives—attracting cost-conscious viewers and those curious about Altcasts.
How do you choose which platform wins your loyalty? As the streaming sports race accelerates, providers adjust their strategies to match fast-changing fan priorities.
While many streaming platforms narrow their focus or double down on premium tier content, Tubi embraces audience diversity and accessibility. By fusing AVOD and live sports with a rapid push into original productions, Tubi stands apart, refusing to mimic the SVOD giants. According to Farhad Massoudi, Tubi CEO, “Tubi’s ambition remains creating a streaming experience that feels more personalized, more fun, and more inclusive than traditional TV ever allowed.” This philosophy drives both its licensing deals and its original content calendar.
Tubi’s entrance into Formula 1 coverage with F1 Altcasts satisfies both die-hard motorsport fans and casual viewers looking for fresh perspectives. These alternative telecasts, unavailable through many other AVOD competitors, give Tubi an edge as sports streaming evolves from passive viewing to interactive, community-driven engagement. New, genre-spanning originals—from documentaries to comedy series—amplify the platform’s appeal beyond sports enthusiasts.
Tubi’s commitment to a zero-subscription barrier continues to distinguish it from both premium SVOD and less dynamic AVOD offerings. The ability to launch unique sports altcasts without cost to the user encourages experimentation and engagement at scale.
How will you explore the future of sports on streaming? F1 Altcasts represent a test bed for new viewer experiences, and Tubi’s expanding originals slate shows no signs of slowing. As the TV landscape moves further into an era shaped by user choice, will you discover your next favorite show among Tubi’s originals—or find yourself chatting in real time with fellow fans during a Formula 1 race?
Explore Tubi.com to stream F1 Altcasts and dive into a library updated weekly with new originals. For deeper insights on streaming sports trends, browse our related articles or download the Tubi app to experience the platform’s innovations first-hand.
Adam Lewinson, Tubi Chief Content Officer: “Our viewers crave boundary-pushing content—from fast cars to fresh stories—that they can access anytime, anywhere, with no compromise on quality or price.”
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