DAZN, the global sports streaming powerhouse headquartered in the UK and active in over 200 markets including NEW YORK, has unveiled a new subscription plan specifically designed with combat sport fans in mind. This latest offering integrates Pay-Per-View (PPV) events into a streamlined package, allowing subscribers seamless access to marquee boxing matchups directly through the platform. With this initiative, DAZN signals a clear shift toward increasing the availability of premium boxing content for a broader audience. For both longtime fans and new subscribers, the move marks a significant step in reshaping how the sport is consumed across key markets.
DAZN’s latest subscription model introduces a tiered pricing structure that combines traditional access with premium boxing content. At the core of the revamped offering is a higher-priced plan that incorporates not just live sports coverage but also selected Pay-Per-View (PPV) boxing events at no additional cost. The monthly fee for this top-tier package now starts at $29.99 in the U.S. and £24.99 in the UK, positioning it as a premium choice for dedicated combat sports audiences.
Subscribers to the updated plan unlock a range of upgraded features tailored specifically for boxing enthusiasts and general sports fans:
Compared to DAZN's previous standard plan at $19.99 per month or $224.99 annually, the elevated subscription integrates high-demand PPV events without charging an extra fee per event—many of which previously cost $60–$85 each. This marks a significant shift in model. For comparison, ESPN+ offers PPV at an average of $79.99 on top of a $10.99 monthly subscription, while Showtime sells PPV events separately even for its Showtime Anytime subscribers.
By merging high-value boxing cards into its new plan, DAZN reduces the number of separate transactions per fan and closes the gap between casual viewers and hardcore followers. For subscribers who typically buy three or more PPV events per year, the new bundled offering undercuts traditional pricing models used by competitors.
Pay-per-view (PPV) has defined the boxing experience for decades. From Tyson vs. Holyfield to Mayweather vs. Pacquiao, the biggest showdowns didn't just air—they debuted on PPV. These events aren't just fights; they’re global spectacles that generate anticipation months in advance. The stakes, the stories, the exclusivity—all magnified under the PPV model.
DAZN has already reshaped the landscape by holding several headline events as PPV—most notably in recent matchups featuring stars like Canelo Álvarez and Gervonta Davis. Canelo’s bouts against Dmitry Bivol and Jermell Charlo were delivered via DAZN PPV in multiple markets, drawing millions in revenue and wide international viewership. Another heavily anticipated PPV event coming up this year includes the heavyweight bout between Anthony Joshua and Francis Ngannou, which DAZN plans to co-distribute globally.
Boxing fans once had to navigate a scattered pay-TV world to access premium fights. High-profile events typically aired on a mix of premium cable networks like HBO or Showtime, or via satellite PPV services such as DirecTV and cable providers like Comcast. Accessing multiple promotions often meant juggling different accounts, hardware installations, and billing platforms.
The traditional system lacked flexibility. It delivered no cohesion between monthly subscription content and pay-per-event matches, leading to added costs and friction. Miss a step, and a fan could miss a headline bout.
DAZN’s new strategy—integrating PPVs into an overarching plan—streamlines the fan experience. No more chasing down one-off events across isolated platforms. This bundling reduces friction and strengthens loyalty, making boxing more accessible without diminishing the marquee nature of the PPV encounter.
DAZN isn’t removing the exclusivity of PPV—it’s embedding it into a structure that better reflects how modern viewers want content: curated, flexible, connected. For the fans, that changes everything.
DAZN’s revamped subscription, which folds select pay-per-view (PPV) events into its premium plan, realigns the value proposition in sports streaming. Unlike traditional services where live boxing events usually command an additional charge, DAZN's approach rewrites expectations. To understand the impact, look at how it compares with current industry stalwarts: ESPN+ and Showtime.
Over a 12-month period, a DAZN subscriber who watches multiple boxing events will incur lower cumulative costs than ESPN+ or Showtime users buying individual PPVs. Consider this: while ESPN+ subscribers paying for just six premium events annually are out at least $547.93 (including base subscription), the same number of events within DAZN's ecosystem may only cost a flat $299.88—assuming all are included under its premium tier.
Showtime fans, depending on fight availability and platform direction, could face over $450 for just six standalone events, without the benefit of additional programming. This marks a pivotal differentiator for DAZN’s model—recurring value without repeated transactional spending.
DAZN’s integration of PPV into its plan edges the service closer to the Netflix-style model sports streaming has evaded for years. Traditional boxing fans, long used to a transactional model, now face a product where event access becomes predictable and budget-consumable. That challenges the piecemeal format still dominant on ESPN+ and Showtime.
Moreover, DAZN's move puts pressure on competitors to reconsider forced PPV pricing, especially as consumers become more price-sensitive. This bundling strategy doesn’t just cater to super fans—it courts casual viewers who may have otherwise skipped high-priced one-off fights.
Is the model sustainable? That depends on event frequency, fighter draw, and rights negotiations, but in terms of user experience and perceived value, DAZN’s offer currently leads the pack.
DAZN doesn't roll out the same offering across territories—it builds localized frameworks designed for maximum impact. While the UK and US plans share a common foundation, key differences reflect cultural dynamics and consumer expectations specific to each region.
Boxing runs deep in British sports culture. DAZN leans into this history, bundling pay-per-view events with a strong emphasis on local fighters and Brits' deep loyalty to promoters like Matchroom. Price sensitivity guides the UK plan: subscribers can access PPV events at a lower standalone cost compared to the US, and the platform emphasizes value by including exclusive pre-fight content and behind-the-scenes access for subscribers.
In the US, DAZN is targeting urban boxing markets—particularly New York—as test grounds for mainstream expansion. Unlike the UK where boxing has consistent visibility, the US market demands a broader reach; hybrid fans are as likely to tune in for MMA, NFL, or MLB. DAZN’s integration of PPV here leans toward blockbuster events with global stars to justify the premium structure.
In both markets, DAZN leans on granular user data and regional viewing behaviors. In the UK, push notifications center around amateur-to-pro career stories of local boxers, while in the US, the emphasis turns to star power and cross-promotion with major league sports figures. Language preferences, fight commentary, and even interview tones are calibrated to local audiences' cultural expectations.
What draws British households in—familiarity, heritage, local broadcasting personalities—doesn’t always translate overseas. In the US, leveraging celebrities, influencers, and partnerships with U.S.-based gyms and promotional outfits builds credibility. DAZN isn’t copying and pasting plans—it’s engineering experiences based on geography, identity, and fan psychology.
DAZN has overhauled its backend delivery systems to accommodate the surging demand expected from its new plan, which integrates pay-per-view (PPV) boxing. Leveraging adaptive bitrate streaming and expanded edge server networks, the platform ensures low-latency access and uninterrupted playback—even during high-traffic global events. CDN partnerships have been upgraded, notably in the US and UK, to sharpen reliability during live PPV broadcasts.
The interface now places PPV events front and center. A dedicated PPV hub inside the DAZN mobile app and desktop platform offers categorized event listings, purchase previews, fighter bios, and countdown timers. Interactive banners move users directly from browsing to checkout in fewer steps. Navigation has been streamlined for mobile-first behaviors, reducing friction between discovery and purchase.
DAZN enhances the live fight experience with integrated viewer engagement tools designed for interactivity without distraction. During live PPV broadcasts, viewers can:
These tools don’t just supplement the viewing; they pull the audience into the narrative of the bout, building emotional stakes round by round.
DAZN's recommendation engine has been integrated into the PPV module. Based on users' viewing history, favorited fighters, and interaction patterns, the algorithm surfaces relevant upcoming bouts. For example, a subscriber who consistently watches heavyweight fights receives frontline recommendations for upcoming heavyweight matchups and analysis programs tied to that weight class.
Every touchpoint has been optimized to form a connected user experience. From pre-fight trailers surfaced on the home screen, to AI-curated post-fight highlight reels, the platform guides boxing fans through discovery, investment, and return. Real-time alerts via the app push users into live moments they’d otherwise miss, strengthening session times and repeat engagement across events.
DAZN has moved beyond the conventional monthly flat-rate approach. By integrating pay-per-view (PPV) boxing events into its subscription tiers, the platform redefines pricing not only as access but as packaged value. This shift transforms DAZN from a simple streaming service into a hybrid platform that provides both on-demand sports content and premium live events under one roof.
The new model creates tiered offerings where subscribers can either pay a lower fee for on-demand access or opt into a higher-value package that includes exclusive, high-profile boxing PPVs. Instead of forcing fans to purchase individual PPV events outside of their subscriptions, DAZN positions these high-demand fixtures as value add-ons or baked-in features of premium plans.
Holding a PPV event outside a subscription model isolates the cost from the broader content experience. A $79.99 standalone fight might deter casual fans, while bundling that same event within a $24.99 monthly tier that includes additional content justifies the expense. This pricing architecture increases perceived value and reduces customer churn by embedding marquee events within recurring billing cycles.
Subscribers begin to weight the total package, not the one-time cost. For DAZN, this psychological pricing strategy shifts audience behavior: from one-off purchasers to committed monthly subscribers. It also nurtures habit — fans get accustomed to returning for content beyond a single fight night.
Average revenue per user (ARPU) provides an accurate lens through which to gauge the long-term success of DAZN’s strategic shift. By layering PPVs into their subscription framework, DAZN expands the revenue base per user without reliance solely on subscriber volume. According to DAZN's 2023 financial disclosures, blended ARPU increased by 14% year-over-year in markets where the hybrid plan was rolled out.
Unlike the volatility of single-event PPV purchases, bundled pricing ensures more predictable month-to-month cash flow. With recurring subscriptions enhanced by periodic PPV spikes, DAZN stabilizes revenue while still capitalizing on high-intensity demand during tentpole boxing events.
DAZN’s fusion of subscription and event-based pricing underscores a broader industry trend: moving from pay-for-access to pay-for-experience. For fans, it means more for their money. For the company, it provides a stable foundation to scale personalized content offerings and expand globally without sacrificing profitability.
Legacy sports broadcasters have long relied on standalone Pay-Per-View (PPV) models, particularly for high-profile boxing matches. Consumers pay a one-time fee—often upwards of $79.99—to access a single event. This model, while lucrative for blockbuster fights, suffers from volatility and limits audience reach. Revenue is tied to event-by-event fluctuations, and casual fans frequently skip purchases due to price sensitivity or lack of ongoing value.
DAZN sidesteps these constraints by integrating PPV events into its broader subscription ecosystem. With its new plan, subscribers pay a monthly fee that includes access to select PPV fights, combining the consistency of subscription revenue with the spike-driven highs of traditional PPV. This structure injects predictability into revenue forecasting while retaining the upside of major fight nights.
Combining PPV access with a recurring subscription alters user behavior. Instead of weighing the cost of a single event, fans are more likely to stay engaged over time, creating extended customer lifespans. Longer retention drives higher customer lifetime value (CLV), which unlocks more reliable monetization channels.
Bundled offerings also expand DAZN’s ability to segment pricing tiers. Casual fans might opt for a base subscription, while diehards move to the premium tier, unlocking PPVs. This tiered access creates a cascading revenue funnel, capturing a wider range of consumer budgets and preferences.
Data analytics from subscriber engagement also opens B2B revenue potential. By understanding fan behavior—duration of viewership, content preferences, PPV uptake—DAZN can offer targeted advertising packages with higher ROI metrics, especially to sponsors in sportswear, energy drinks, or betting services.
This new approach transforms the unit economics of boxing rights. Instead of gambling on one-off sales, DAZN optimizes for recurring value. Fighters benefit too. Greater reach means more visibility, broader fan loyalty, and longer-term marketability—especially for mid-tier talents not previously featured under expensive PPV spotlights.
By fusing bundling, targeting, and hybrid monetization, DAZN isn’t just innovating its revenue channels—it’s redesigning the business playbook for combat sports media. The latest plan does more than serve boxing fans; it writes a new blueprint for how streaming platforms can scale in niche—but highly monetizable—sports verticals.
DAZN has embedded data analytics into the core of its content strategy, especially in boxing. By tracking audience engagement, fighter popularity, historical viewership trends, and real-time fan sentiment across digital channels, DAZN optimizes its PPV fight cards to align with what fans actively want to see. The data isn't just descriptive; it’s prescriptive. For instance, high search volume and social buzz around a fighter like Ryan Garcia directly influence match-making decisions, marketing timelines, and regional broadcast priorities.
Marketing strategies also draw directly from these insights. Instead of broad, catch-all campaigns, DAZN segments its audience by behavior and interest, allowing for hyper-targeted digital advertising. This method leads to higher conversion rates—more subscriptions, more PPV buys.
DAZN’s ecosystem incorporates AI-driven recommendation engines modeled on user behavior across devices. When a viewer watches a Gennady Golovkin fight from 2017, the platform not only suggests more of Golovkin’s past bouts but also trailers for upcoming middleweight fights, fighter documentaries, or pre/post-fight analysis content tailored to their preferences.
Machine learning models also analyze viewing time, pause frequency, and content abandonment to adjust future UI pathways and suggest optimal content lengths and upload times. Over time, each user experiences a uniquely curated blend of live events, replays, interviews, and highlights—an individualized pay-per-view journey that maximizes retention and satisfaction.
Live sports demand impeccable streaming performance. DAZN uses a hybrid cloud infrastructure, relying on providers like Amazon Web Services (AWS) to dynamically scale resources during massive traffic spikes—especially during PPV boxing events. This elasticity eliminates lag and buffering issues, even when millions stream simultaneously.
To complement the cloud backbone, DAZN integrates leading Content Delivery Networks (CDNs) to distribute content efficiently to geographically dispersed audiences. By caching video content on edge servers as close to the end user as possible, CDN technology reduces latency and improves load times. The result? HD and 4K streams roll out smoothly, regardless of time zone or bandwidth constraints.
Which of these innovations stands out most to you as a sports viewer? The personalized content engine? The seamless streaming? Or the analytics-driven storytelling? DAZN brings all of them together under one digital roof, and the evolution of sports media looks nothing like it did even five years ago.
DAZN’s new subscription plan, which now includes access to pay-per-view (PPV) boxing events, plays a direct role in accelerating the company’s global market ambitions. By integrating PPV into its existing ecosystem, DAZN positions itself to unlock new viewer segments without alienating its existing subscriber base. This flexible pricing model responds to regional demand elasticity and consumption patterns, especially in mature markets like the United States and the United Kingdom.
Boxing remains one of the most lucrative combat sports globally, especially in regions with underdeveloped OTT offerings. With the PPV model baked into its strategic framework, DAZN achieves more than just incremental revenue — it extends reach into fragmented media landscapes where viewers lack centralized access to combat sports content.
A key component of the long-term strategy involves targeting regions where traditional broadcast deals don't serve the needs of boxing fans. Countries in Southeast Asia, Sub-Saharan Africa, and parts of Eastern Europe currently lack robust access to high-quality international boxing events. DAZN can bypass legacy broadcast limitations by offering mobile-first, on-demand access through this new plan — a direct fit in digitally native and mobile-heavy markets.
In places like Nigeria, the Philippines, and Mexico — all countries with strong boxing cultures — DAZN can introduce localized pricing and culturally relevant promotions while using marquee PPV fights to drive mass subscriber conversions. The infrastructure needed to deploy these services already exists through smartphones and 4G networks, removing a major barrier to entry.
Although boxing lays the groundwork, the architecture of the new plan is transferable. Mixed martial arts (MMA), kickboxing, and even wrestling are viable next steps. DAZN holds or has held rights to events from Bellator MMA and KSW, making combat sports a clear adjacent vertical. Once the bundling mechanism for PPV fights proves stable, DAZN can replicate the model across events that reward fan loyalty but benefit from episodic monetization.
DAZN’s new plan is not just another product; it’s the scaffolding for a long-term strategy anchored in scalable, adaptable frameworks. By tapping boxing fans today, the company writes a roadmap for monetizing historically underleveraged fandoms tomorrow.
DAZN’s updated subscription plan introduces a game-changing approach for boxing enthusiasts. By bundling premium content with access to high-stakes pay-per-view fights, the platform removes long-standing barriers between fans and the sport’s most anticipated matchups. This hybrid model—subscription with embedded PPV—eliminates guesswork around coverage and pricing while prioritizing exclusive, live-action access.
No more juggling multiple networks or deciphering broadcasting rights. With this move, DAZN aligns its service with consumer expectations shaped by on-demand streaming. The plan integrates the spontaneity and magnitude of PPV events directly into one destination, streamlining how fans engage with their favorite fighters, promotions, and global boxing moments.
Rather than positioning boxing as a niche within broader sports offerings, DAZN doubles down. The new plan recalibrates what it means to offer premium combat sports content—consistent, predictable, and top-tier. As part of a wider strategy that includes rights optimization and tech-enhanced delivery, the company affirms its position not just as a broadcaster, but as a central platform for the future of boxing viewership.
Curious about the specific fights included or how billing works under the new model? Visit DAZN’s official site to explore the plan options and see how the subscription integrates upcoming PPVs. For fans ready to centralize their boxing experience, the change delivers exactly that.
©2025 American TV. All Rights Reserved
Disclaimer: All rights reserved. AmericanTV.com is a website for research and comparison as such, falls under "Fair Use". AmericanTV.com does not provide directly phone, TV, and internet service. All trademarks, logos, etc. remain the property of their respective owners and are used by AmericanTV.com only to describe products and services offered by each respective trademark holder. The use of any third party trademarks on this site in no way indicates any relationship between AmericanTV.com and the holders of said trademarks, nor any endorsement of AmericanTV.com by the holders of said trademarks.
We are here 24/7 to answer all of your TV + Internet Questions:
1-855-690-9884
1-855-690-9884