Netflix and Peacock Turned Price Hikes Into Q3 Profits: What Each Plan Costs Now and How to Pay Less
Netflix and Peacock both reported profitable third quarters in October 2026 after raising U.S. subscription prices earlier in the year. Netflix's ad-supported plan now costs $8.99 a month and Peacock Premium costs $12.99 a month. Here's what each company reported, what every plan costs as of October 24, 2026, and how to trim your bill.
What Netflix and Peacock reported
| Netflix (Q3 2026, reported Oct. 20) | Peacock (Q3 2026, reported Oct. 22) | |
|---|---|---|
| Revenue | $12.87 billion, up almost 12% from a year earlier | $1.8 billion, up 34% |
| Profit | $3.66 billion net income (87 cents a share) | $261 million adjusted EBITDA, its second profitable quarter in a row |
| Subscribers | Not reported quarterly | 48 million paid, flat from Q2 and up 7 million from a year earlier |
| Latest U.S. price change | Increase that took effect in March 2026 | Increase effective August 18, 2026 for new and returning subscribers |
| What's next | Expects Q4 revenue of $13.44 billion; 2026 revenue of about $51.1 billion | No Peacock subscriber forecast was published in the Q3 release |
What Netflix and Peacock cost now
| Plan | Monthly price | Before the latest hike |
|---|---|---|
| Netflix Standard with ads | $8.99 | $7.99 |
| Netflix Standard | $19.99 | $17.99 |
| Netflix Premium | $26.99 | $24.99 |
| Netflix extra member | $7.99 with ads / $9.99 without | $6.99 / $8.99 |
| Peacock Premium (with ads) | $12.99 | $10.99 |
| Peacock Premium Plus | $19.99 | $16.99 |
Existing Peacock subscribers generally saw the new price on their first bill on or after September 17, 2026. Existing Netflix members were emailed about a month before their price changed.
How to cut your streaming bill
- Drop to the ad plan. Moving from Netflix Standard to Standard with ads saves $11 a month, or $132 a year. Peacock Premium Plus to Premium saves $7 a month.
- Get Peacock through a membership you may already want. Sam's Club Plus now includes Walmart+, which comes with your choice of ad-supported Peacock Premium or Paramount+ Essential, for $120 a year. See how the Sam's Club Plus streaming perk works.
- Rotate services. Keep Peacock for NFL and NBA season and pause or cancel it after. Netflix lets you cancel anytime; here's how to cancel or pause Netflix.
- Check your TV package. Some DIRECTV offers include Netflix. See how to get Netflix with DIRECTV, or call American TV at 1-855-690-9884.
For more on Peacock's numbers, read our Peacock Q3 2026 earnings breakdown.
Paying for live TV and three or four streamers? Call American TV at 1-855-690-9884 to see whether a DIRECTV package at your address can replace some of them.
Frequently asked questions
How much does Netflix cost in October 2026?
In the U.S., Netflix Standard with ads is $8.99 a month, Standard is $19.99 and Premium is $26.99. Those prices took effect in March 2026.
How much does Peacock cost now?
Peacock Premium is $12.99 a month and Premium Plus is $19.99 a month after the increase announced August 18, 2026.
Did Netflix and Peacock make money in Q3 2026?
Yes. Netflix reported $3.66 billion in net income on $12.87 billion in revenue. Peacock reported $261 million in adjusted EBITDA on $1.8 billion in revenue, its second straight profitable quarter.
What is the cheapest way to get Peacock?
One option is Sam's Club Plus, which now includes Walmart+ and a choice of ad-supported Peacock Premium or Paramount+ Essential for $120 a year.
Details reviewed October 24, 2026 (ET). Based on Netflix's October 20, 2026 shareholder letter and Help Center pricing page, Comcast's October 22, 2026 Q3 results, Peacock's official price-increase page, and Walmart's October 20, 2026 announcement. Prices can change. Netflix, Peacock, Sam's Club, Walmart+ and related marks belong to their respective owners. American TV is an independent comparison and resource site.