Sam's Club Plus Now Includes Walmart+, With Paramount+ or Peacock: How to Claim It
Sam's Club Plus members now get a streaming service as part of their membership. Starting October 20, 2026, Sam's Club Plus includes Walmart+ Annual at no extra cost, and Walmart+ comes with your choice of Peacock Premium or Paramount+ Essential, both with ads. Sam's Club Plus costs $120 a year.
Here's who qualifies, how to claim the streaming perk and which of those shows you can already get through DIRECTV channels.
Who gets free Paramount+ or Peacock?
- Sam's Club Plus members ($120/yr): activate Walmart+ at no extra cost. This applies to the primary Plus member.
- Standard Club members ($60/yr): not included. Upgrading to Plus costs $60 more a year.
- Walmart+ annual members: can switch to Walmart+ with Sam's Club Plus for $22 more a year.
- Already paying for both: link the accounts. Walmart says most members are eligible for a prorated Walmart+ refund.
Terms from Walmart's October 20, 2026 announcement and the Sam's Club help center, as of October 21, 2026.
How to claim Paramount+ or Peacock through Sam's Club
- Sign in to your Sam's Club digital account and link a new or existing Walmart+ account.
- In your Walmart+ account, open the video streaming benefit.
- Pick Peacock Premium or Paramount+ Essential and finish registration with that service.
- You can switch between the two once every 90 days.
What the streaming perk is worth
| Service | Regular price | As of |
|---|---|---|
| Peacock Premium (ads) | $12.99/mo | Peacock price change effective Aug. 18, 2026 |
| Paramount+ Essential (ads) | $8.99/mo | Paramount+ plan page checked October 21, 2026 |
Peacock or Paramount+? What overlaps with DIRECTV
Both services stream shows from TV networks DIRECTV already carries, so a DIRECTV customer may get some of the same content live.
- Peacock streams NBC and NBCUniversal shows, Bravo, NBA games, Sunday Night Football and college sports. On DIRECTV, those come from your local NBC station, Bravo (237), USA Network (242), E! (236) and Syfy (244). Some NBA games on Peacock aren't on any DIRECTV channel; see our Peacock NBA guide.
- Paramount+ Essential streams CBS and Paramount cable shows next day, plus UEFA Champions League and NFL games on CBS. On DIRECTV, the live versions come from your local CBS station, Paramount Network (241), Comedy Central (249), MTV (331) and Nickelodeon (299). Paramount+ Essential doesn't include your live local CBS station.
If you mostly want live sports and local channels, a DIRECTV package covers more. If you want the streaming library, the Sam's Club perk is a free way to get one. To compare DIRECTV packages, call 1-855-690-9884.
FAQ
Does Sam's Club include Peacock or Paramount+?
Yes, for Sam's Club Plus members. Since October 20, 2026, Plus includes Walmart+ Annual, which comes with Peacock Premium or Paramount+ Essential.
Do standard Sam's Club members get it?
No. The perk is for Sam's Club Plus ($120 a year). Standard Club members ($60 a year) can upgrade for $60 more.
Can I switch between Peacock and Paramount+?
Yes, once every 90 days.
Is it ad-free?
No. The included versions are Peacock Premium and Paramount+ Essential, both with ads.
What DIRECTV channels show Peacock and Paramount+ content?
NBC, Bravo (237), USA (242) and Syfy (244) carry much of Peacock's TV content live. CBS, Paramount Network (241), Comedy Central (249) and Nickelodeon (299) carry Paramount content.
Questions? Call 1-855-690-9884.
Details reviewed October 21, 2026. Prices, channel numbers, offers and streaming availability are set by each provider, vary by location and may change. All trademarks belong to their respective owners. American TV is an independent dealer and resource site.