Streaming Stick Deals This Month: Roku vs Fire TV Prices (October 2026)

Updated October 6, 2026

A streaming stick is still the cheapest way to make an older TV smart or to add live TV apps to a bedroom set. This page tracks the streaming stick deals worth buying this month, with Roku and Amazon Fire TV prices side by side. We refresh it monthly, and all prices below are as of October 6, 2026.

Heads-up: Amazon's Prime Big Deal Days sale runs through Wednesday, October 7, so some of these prices may go back up after that. Roku is running its own limited-time prices on Roku.com at the same time.

Choosing a model? Read our Roku HD vs. Plus vs. Fire TV Stick 4K comparison. You can also compare DIRECTV Gemini or browse TVs on sale if you need a screen too.

Quick picks

• Cheapest way to stream on an HD TV: Roku Streaming Stick (HD), $19.99
• Best 4K value: new Fire TV Stick 4K (2026 model), $29.99
• Easiest 4K for Roku fans: Roku Streaming Stick Plus, $34 at Amazon
• Want Dolby Vision on a budget: Roku Streaming Stick 4K or Fire TV Stick 4K Max, both $44.99

Streaming stick prices right now (as of Oct 6, 2026)

Prices change quickly during sales and some deals sell out. Check the price in your cart before you buy.

The three deals most shoppers should look at

Roku Streaming Stick (HD): $19.99 (regularly $39.99)

Roku's entry-level stick streams up to 1080p, plugs straight into the TV's HDMI port and can run on power from the TV's USB port, so you don't need a wall outlet. It comes with a Roku Voice Remote that also handles TV power, volume and mute. If your bedroom or kitchen TV isn't 4K, this is the one to buy. At $19.99 it's half off at Roku.com. Amazon's marketplace listing currently starts at $29.99.

Roku Streaming Stick Plus: $34 (regularly $59.99)

The Plus is the same slim, TV-powered design with 4K and HDR10+ added. It also supports HLG. It's a simple upgrade for a 4K TV if you already like the Roku home screen. Amazon has it at $34.00, and Roku.com has it at $34.99.

Fire TV Stick 4K (2026 model): $29.99 (regularly $59.99)

Amazon's newest Fire TV Stick 4K streams 4K with HDR10, HDR10+ and HLG, supports Wi-Fi 6, comes with Amazon's redesigned Fire TV Remote and can draw power from your TV. It runs Amazon's newer Vega OS instead of the older Fire OS.

Make sure you're getting the new one. Amazon lists the 2026 Fire TV Stick 4K at a regular price of $59.99. Some deal roundups still say "$50 to $30," which matches the regular price of the older Fire TV Stick 4K. At $29.99 you're getting the newer model at half off. Older Fire OS models are still sold while supplies last, so check that the listing says "newest model."

Not sure which of these three to buy? See our model-by-model breakdown: Roku Streaming Stick HD vs Plus vs Fire TV Stick 4K.

Other streaming sticks on sale

• Fire TV Stick 4K Select ($17.99, regularly $49.99): The cheapest 4K stick on this list, with HDR10+. It runs Vega OS. The new Fire TV Stick 4K has replaced it, and what's left is on sale while supplies last.
• Fire TV Stick HD ($15.99, regularly $39.99): Amazon's cheapest stick, for HD TVs. It can be powered by the TV.
• Roku Streaming Stick 4K ($44.99, regularly $79.99): Adds Dolby Vision and a long-range Wi-Fi receiver for TVs far from the router.
• Fire TV Stick 4K Max ($44.99, regularly $84.99): Amazon's top stick, with Dolby Vision, Dolby Atmos, Wi-Fi 6E and 16GB of storage. It still runs Fire OS.
• Fire TV Stick 4K Plus ($37.99, regularly $69.99): A Fire OS model with Wi-Fi 6 and Dolby Vision. At this price the 4K Max is the better buy.
• Google TV Streamer ($149.99): We didn't find a discount at the Google Store. It's a set-top box rather than a stick, with Dolby Vision, Dolby Atmos, 32GB of storage and a built-in Ethernet port.

Want a set-top Roku instead of a stick? Roku Ultra is $99.99 on Roku.com (regularly $149.99) and adds Wi-Fi 6, Ethernet and Roku's rechargeable Voice Remote Pro.

Which streaming sticks work with DIRECTV and live TV apps?

DIRECTV's app supports Roku, Fire TV and Google TV devices, but Amazon's newer Vega OS sticks have a smaller app catalog than Fire OS models. Here's what to know before you buy.

Device support can change, so check DIRECTV's supported-device list for your exact model. DIRECTV and Amazon are also adding DIRECTV channels to the Fire TV Live TV guide. Read how DIRECTV in the Fire TV guide works. Questions about watching DIRECTV on a streaming stick? Call American TV at 1-855-690-9884.

How to pick the right stick

1. Match the stick to the TV. On an HD TV, a 4K stick doesn't improve the picture, so buy an HD stick and save. On a 4K TV, start with the Fire TV Stick 4K or Roku Streaming Stick Plus.
2. Stick with the menus you know. If the rest of the house uses Roku, another Roku keeps things simple. The same goes for Fire TV.
3. Check your apps first. This matters most for Vega OS Fire TV sticks. If you rely on one live TV service, confirm it's available before you buy.
4. Think about Wi-Fi. If the TV is far from the router, look at the Roku Streaming Stick 4K with its long-range receiver, or a Fire TV stick with Wi-Fi 6 or 6E.
5. Need a whole new TV? Smart TVs are on sale too. See TVs on sale this month.

Adding DIRECTV to a new streaming stick, or comparing TV service at your address? Check DIRECTV availability or call 1-855-690-9884.

Frequently asked questions

What is the cheapest Roku streaming stick right now?

As of October 6, 2026, the Roku Streaming Stick (HD) is $19.99 at Roku.com, down from $39.99.

Is the $29.99 Fire TV Stick 4K the new model?

Yes. Amazon lists the newest Fire TV Stick 4K (2026 model) at $29.99, down from a regular price of $59.99. Older Fire TV Stick 4K models had a $49.99 regular price.

Roku Streaming Stick Plus or Fire TV Stick 4K?

Both stream 4K with HDR10+. The Fire TV Stick 4K is cheaper right now at $29.99 and has Wi-Fi 6. The Roku Streaming Stick Plus is $34 to $34.99 and uses Roku's simpler home screen and bigger app catalog. See our full comparison for details.

Do these streaming sticks work with DIRECTV?

DIRECTV lists Roku devices on the latest Roku OS, Fire TV devices on Fire OS 5 or later and Fire TV devices on Vega OS 1.1 or later as compatible with the DIRECTV app. Check DIRECTV's device list for your exact model.

Will these prices last?

Probably not all of them. Prime Big Deal Days ends October 7, 2026, and Roku's prices are marked limited time. We update this page monthly.

Questions about DIRECTV on a streaming stick? Call 1-855-690-9884.

Prices checked October 6, 2026, on Amazon, Roku.com and the Google Store. Deals, prices and availability are set by retailers and may change or sell out. Device compatibility is set by DIRECTV and app makers and may change. Roku, Amazon, Fire TV, Google, DIRECTV and related marks belong to their respective owners. American TV is an independent dealer and resource site and is not affiliated with Roku, Amazon or Google.