TVs on Sale This Month: Top Smart TV Deals Under $300 (October 2026)
Shopping for a bedroom TV, a kitchen TV or a second screen for streaming? You don't need to spend much. Budget smart TVs from Roku and Amazon are marked down this month, and several good options cost less than $300. We refresh this page monthly, and the prices below are as of October 6, 2026.
Amazon's Prime Big Deal Days ends Wednesday, October 7. The Amazon Ember TV prices on this page are Prime-exclusive, so expect some of them to change after the sale.
Smart TV deals under $300 (as of Oct 6, 2026)
| TV | Screen | Built-in platform | Sale price | Regular price | Where we checked |
|---|---|---|---|---|---|
| Roku 32" Select Series (2026) | 32", 1080p Full HD | Roku | $99.99 | $179.99 | Amazon, Roku.com |
| Amazon Ember 32" 2-Series | 32", 720p HD | Fire TV | $134.99 (Prime price) | $159.99 | Amazon |
| Roku 43" Select Series 4K (2026) | 43", 4K HDR10 | Roku | $179.99 | $249.99 | Amazon, Roku.com |
| Roku 50" Select Series QLED (2026) | 50", 4K QLED, HDR10 | Roku | $199.99 | $299.99 | Amazon, Roku.com |
| Amazon Ember 43" 4-Series | 43", 4K, HDR10+ | Fire TV | $199.99 (Prime price) | $329.99 | Amazon |
Prices change quickly and some deals sell out. Check the price in your cart before you buy.
Tip for 32" shoppers: Roku sells two 32" Select Series models. Right now the 1080p Full HD version ($99.99) costs less than the 720p HD version ($119.99), so get the sharper one.
The best budget TV deals this month
Roku 32" Select Series (2026, 1080p): $99.99
This is the cheapest TV on the list and a natural fit for a nightstand, dresser or kitchen counter. It's a Roku-made TV with Full HD resolution, Dolby Audio, a voice remote and Bluetooth Headphone Mode, so you can watch late at night without waking anyone. It's $99.99 at Amazon and Roku.com, down from a $179.99 list price at Amazon.
Amazon Ember 32" 2-Series: $134.99 for Prime members
Amazon's small Fire TV set is 720p HD (1366 x 768) and runs Fire OS. It has two HDMI inputs (one with eARC for a soundbar), Wi-Fi 6 and an Ethernet port, and it comes with the Alexa Voice Remote Enhanced. The $134.99 price is a Prime-exclusive deal (regularly $159.99). The catch: at this size, the Roku 32" gives you 1080p for less money.
Roku 43" Select Series 4K (2026): $179.99
If the bedroom has room for a 43-inch screen, this is the best value here. You get 4K resolution with HDR10, Roku Smart Picture, Dolby Audio, a voice remote and Bluetooth Headphone Mode for $179.99, down from $249.99 at both Amazon and Roku.com.
Roku 50" Select Series QLED (2026): $199.99
For $20 more than the 43-inch model, the 50-inch Select Series moves to a QLED 4K panel with HDR10. It also comes with Roku's enhanced voice remote, which has a lost-remote finder and personal shortcut buttons. It's $199.99 at Amazon and Roku.com (regularly $299.99). That's a strong price for a second TV in a larger room.
Amazon Ember 43" 4-Series: $199.99 for Prime members
The Ember 4-Series is Amazon's 43-inch 4K Fire TV with HDR10+, HDR10 and HLG. It also has four HDMI inputs (one with eARC), Wi-Fi 6 and an Ethernet port. The $199.99 Prime-exclusive price is $130 off its $329.99 regular price. Pick it over the Roku 43" if you want more inputs or already use Fire TV and Alexa at home.
Amazon Ember vs Roku TV: which is better as a second TV?
| Amazon Ember (Fire TV) | Roku Select Series | |
|---|---|---|
| Home screen | Fire TV home screen with Alexa voice control built in | Roku home screen with a simple grid of apps |
| Remote | Alexa Voice Remote Enhanced with preset app buttons | Roku voice remote. The 50" and larger models get the enhanced remote with lost-remote finder. |
| Under $300 sizes on sale | 32" (720p), 43" (4K) | 32" (1080p), 43" (4K), 50" (4K QLED) |
| Wired connections | Ethernet on both models. 2 HDMI on the 32", 4 HDMI on the 43". | Varies by size. The 50" includes Ethernet. |
| DIRECTV app | Supported (Fire OS 5 or later) | Supported (Roku TVs on current software) |
| Best for | Homes already using Alexa, Fire TV sticks or Prime Video | Anyone who wants the simplest menus and the best price per inch right now |
Our take: For most bedrooms, the Roku models win this month on price. You get a sharper 32" for less, and 4K at 43" and 50" for under $200. Choose an Ember if you live in Amazon's world or want more HDMI ports on the 43-inch. Planning to add DIRECTV to that second TV? Call 1-855-690-9884 to check service and pricing at your address.
Watching DIRECTV or live TV on a second TV
You don't need a cable box on every TV. DIRECTV's app runs on both Roku TVs and Fire TV smart TVs, so a new bedroom set can stream DIRECTV over your Wi-Fi with no extra box. See how to watch DIRECTV on a smart TV without a box, or how to stream local channels without cable.
Already have a TV that works fine? A $20 to $35 streaming stick may be all you need. See this month's streaming stick deals.
Want DIRECTV on your new TV, or need to see what TV service is available at your address? Check DIRECTV availability or call American TV at 1-855-690-9884.
Frequently asked questions
What is the best cheap TV for a bedroom right now?
As of October 6, 2026, the Roku 32" Select Series (2026, 1080p) at $99.99 is the best small-TV value, and the Roku 43" Select Series 4K at $179.99 is the best pick if you have room for a bigger screen.
Is the Amazon Ember 32" TV 4K?
No. The Amazon Ember 32" 2-Series is 720p HD (1366 x 768). For 4K from Amazon, look at the Ember 43" 4-Series.
Are the Amazon Ember TV deals only for Prime members?
Yes. As of October 6, 2026, Amazon lists the $134.99 Ember 32" and $199.99 Ember 43" prices as exclusive Prime prices during Prime Big Deal Days, which ends October 7.
Can I watch DIRECTV on a Roku TV or Fire TV smart TV?
Yes. DIRECTV's app supports Roku TVs on current software and Fire TV devices on Fire OS 5 or later. You can stream DIRECTV over Wi-Fi without a separate box.
Do I need a streaming stick with a smart TV?
No. Roku TVs and Amazon Ember TVs have streaming built in. A stick is the cheaper option if you're keeping an older TV.
Questions about DIRECTV on a second TV? Call 1-855-690-9884.
Prices checked October 6, 2026, on Amazon and Roku.com. Deals, prices and availability are set by retailers and may change or sell out. Some prices require a Prime membership. App and device compatibility can change. Roku, Amazon, Ember, Fire TV, DIRECTV and related marks belong to their respective owners. American TV is an independent dealer and resource site and is not affiliated with Roku or Amazon.