Apple TV and Peacock Bundle Price Increase
The Apple TV and Peacock bundle now costs $17.99 a month with Peacock Premium, up from $14.99, and $22.99 a month with Peacock Premium Plus, up from $19.99. New and returning subscribers have paid the higher prices since September 1, 2026. If you had the bundle before then, Peacock says the new price starts on your first billing date on or after October 1, 2026, so many existing customers are seeing it on their October or November bill.
The bundle launched in October 2025 and pairs Apple TV's ad-free originals with Peacock's NBC and Bravo shows, movies and live sports. Peacock still advertises it as saving more than 30% compared with buying the two services separately.
Apple TV and Peacock bundle prices
| Bundle | Old price | New price |
|---|---|---|
| Apple TV and Peacock Premium (with ads on Peacock) | $14.99/month | $17.99/month |
| Apple TV and Peacock Premium Plus (downloads, mostly ad-free Peacock) | $19.99/month | $22.99/month |
When existing subscribers pay the new price
Your renewal date matters more than October 1 itself. A subscriber who renews on October 12 moves to the new price on October 12, and one who renewed in late September keeps the old price until the next bill. You can confirm your plan and next billing date in the Subscriptions tab of your Peacock account. If you signed up through Apple, the subscription is managed in your Apple account instead.
Annual Peacock subscribers who switch to the bundle don't start it until their current annual plan ends.
What the bundle includes
The Premium Plus tier adds Peacock downloads and removes most ads, though live sports, channels and a few shows still carry ads. Both tiers include the full Apple TV service with no ads, including Apple originals, Formula 1 and MLS. Peacock separately raised its own plans this year, and its Peacock Select tier went to $8.99 a month in August.
Is the bundle still worth it?
If you watch both services, the bundle is still the cheaper way to get them. If one app rarely gets opened, the $3 increase is a good reason to look at whether you need both. Our Peacock price increase guide covers Peacock's standalone plans.
Watching Apple TV and Peacock with DIRECTV
The DIRECTV Gemini device runs Google TV, so you can open the Apple TV and Peacock apps and switch back to live TV with the same remote. Our DIRECTV Gemini guide covers setup, our guide on how to get Peacock on DIRECTV explains your options, and our page on NBC on DIRECTV lists where to find NBC's live shows and sports. Apple TV fans can also read our look at the new Apple TV 4K.
Frequently asked questions
How much is the Apple TV and Peacock bundle now?
It's $17.99 a month with Peacock Premium and $22.99 a month with Peacock Premium Plus.
When did the Apple TV and Peacock bundle price go up?
New and returning subscribers have paid the new prices since September 1, 2026. Existing subscribers move to the new price on their first billing date on or after October 1, 2026.
How much did the bundle go up?
Both tiers went up $3 a month, from $14.99 to $17.99 and from $19.99 to $22.99.
Is the Apple TV and Peacock bundle still a deal?
Peacock says the bundle still saves more than 30% compared with subscribing to both services separately, so it's worth it if you watch both.
Can I watch Apple TV and Peacock on DIRECTV?
Yes. The DIRECTV Gemini device runs Google TV, so both apps work on it alongside live TV.
Want Apple TV and Peacock and live TV in one place? Check DIRECTV options at your address or call 1-855-690-9884.
Details reviewed October 22, 2026. Prices are set by Peacock and Apple and may change. Streaming prices, plans and availability vary and are subject to change. Apple TV, Peacock, DIRECTV and related marks belong to their respective owners. American TV is an independent dealer and resource site.