How to Watch the 2026 SDCCU Poinsettia Bowl on The CW
By American TV editorial team |
The 13th SDCCU Poinsettia Bowl kicks off Wednesday, December 23, 2026, at 7:30 p.m. ET / 4:30 p.m. PT on The CW. The game is played at Snapdragon Stadium in San Diego, and eligible DIRECTV viewers can watch on their local CW affiliate. The CW has the 7:30 to 11 p.m. ET window blocked for the game.
This is the bowl's comeback after a decade-long break. The Poinsettia Bowl ran for 12 years, from Navy's 51-30 win over Colorado State in the first game in 2005 to BYU's 24-21 win over Wyoming in 2016. San Diego County Credit Union returns as the title sponsor.
Game details
| Detail | 2026 SDCCU Poinsettia Bowl |
|---|---|
| Date | Wednesday, Dec. 23, 2026 |
| Kickoff | 7:30 p.m. ET / 4:30 p.m. PT |
| TV | The CW (local CW station on DIRECTV) |
| Streaming | ESPN App with an ESPN Unlimited plan |
| Stadium | Snapdragon Stadium, San Diego |
| Matchup | Pac-12 pool vs. former Pac-12 pool; teams to be announced |
The teams haven't been picked yet. They'll be set once the regular season and conference title games wrap up, and we'll update this page when the matchup is announced.
How to watch on DIRECTV
Check whether your DIRECTV package carries the local CW affiliate at your address. Search the guide for "Poinsettia Bowl" to find the game and set a recording. If your CW station is new to your lineup, see how DIRECTV STREAM has been adding CW stations.
The CW says the game also streams live on the ESPN App for viewers with an ESPN Unlimited subscription, the same plan that picked up programming when ESPN3 shut down. The CW's other San Diego game, the Holiday Bowl, follows on Monday, December 28. For the rest of the postseason, see how to watch every college football bowl game on DIRECTV. Need help finding your CW channel? Call American TV at 1-855-690-9884.
Want live TV, local channels and your favorite networks in one place? Check DIRECTV options at your address or call 1-855-690-9884.
Game time, TV and streaming details are from The CW and Sports San Diego announcements of August 27, 2026, and may change. The CW, SDCCU Poinsettia Bowl and ESPN are marks of their respective owners. American TV is an independent DIRECTV dealer and resource site.