Watch MS NOW on Roku and Apple TV Without Cable (Nov 2026)
By AmericanTV.com editorial team |
MS NOW's November 2, 2026 announcement says Membership now provides its 24/7 live feed and on-demand full episodes on Roku, Apple TV, Samsung, Google TV and Amazon Fire TV. Viewers can use Membership or sign in through a participating television provider within the MS NOW app.
Choose the access you need
The announced standard Membership price is $7.99 per month or $79.99 annually. New members are offered 30% off their first annual year through November 17 at 11:59 p.m. Eastern. Review the checkout terms and later renewal price before selecting an annual commitment.
If you already pay for television service, check your account's access before buying Membership. A provider login and a direct membership are separate billing arrangements; a second purchase may duplicate the viewing you already receive.
Use the app on your television
- Look for the official MS NOW app in your device's app store.
- Open it and choose the sign-in path matching your existing account.
- Follow the instructions displayed on the television.
- Check that the live feed plays before assuming the setup is complete.
Keep activation codes and account credentials private. If an app only offers provider sign-in, check its current version and the service's device guidance instead of purchasing another membership to solve a sign-in problem. Do not assume every older device supports the current app.
Connected-TV features are arriving in stages
The announcement schedules further connected-TV features, including member-exclusive series, journalist Q&As and live events, for the first quarter of 2027. That future expansion should not be read as a promise that all web and mobile perks are already available on a television.
Test the feature you want on the screen where you intend to use it. When comparing plans, distinguish access to a live stream from access to a particular episode or an interactive feature. Check billing receipts if you are unsure which company manages the account.
Our DIRECTV comparison area provides television-service context. Call 1-855-690-9884 for help comparing DIRECTV options. Membership billing and app troubleshooting remain separate provider matters.
Frequently asked questions
Is Roku included in the connected-TV expansion?
Yes. The November 2 announcement names Roku and Apple TV.
Do I need to buy Membership if I have a provider login?
Check your existing entitlement first. The announcement also supports participating-provider sign-in.
Are all future television features already available?
No. Further connected-TV features are planned for the first quarter of 2027.