Dove Channel on DIRECTV: Price, Channel and How to Add It
DIRECTV has a new low-cost add-on for viewers who like romance, faith-friendly and feel-good movies. Dove Channel is now a premium on-demand add-on for $4.99 a month plus tax, with more than 900 titles. Once it's on your account, you'll find it on channel 1962.
Here's what Dove Channel is, who it's for, how to add it to DIRECTV, and how it differs from the free Dove TV channel that some DIRECTV customers already get.
Quick answer
- What it is: an on-demand library of heartwarming romances, inspiring dramas and holiday movies from Cineverse.
- Price on DIRECTV: $4.99 a month plus tax. Cancel anytime.
- Who can add it: DIRECTV customers with a Signature package or a Genre Pack.
- DIRECTV channel: 1962, after you add it.
- How to add: directv.com > Account Overview > My TV package > Dove Channel add-on.
What is Dove Channel?
Dove Channel is a subscription video-on-demand service built around comfort viewing: second-chance romances, small-town love stories, uplifting dramas and a deep bench of Christmas movies. Think of it as the kind of thing you'd put on for a cozy night in, or something the whole family can watch without a lot of second-guessing.
It's owned by Cineverse and sells on its own through the Dove app for streaming devices, phones and the web. DIRECTV's version brings that on-demand library into your DIRECTV lineup, so you can browse and pay for it through your existing account instead of signing up separately.
Dove Channel on DIRECTV: price and channel
| Detail | Dove Channel add-on |
|---|---|
| Price | $4.99 a month plus tax |
| Commitment | None. Cancel anytime. |
| Library | 900+ on-demand titles |
| DIRECTV channel | 1962 |
| Eligible plans | Signature packages and Genre Packs |
| Launched | Announced by DIRECTV September 30, 2026 |
How to add Dove Channel to DIRECTV
- Sign in to your account at directv.com.
- On the Account Overview page, choose My TV package.
- Scroll to the add-ons and find Dove Channel.
- Select Explore, choose to add it and follow the prompts.
- Tune to channel 1962 to start watching.
If you'd rather not do it online, DIRECTV also lets customers manage add-ons through the DIRECTV app or by calling customer support. Shopping for DIRECTV for the first time? Call American TV at 1-855-690-9884 and we'll help you pick a package you can add Dove Channel to.
What's on Dove Channel?
The library leans on romance and inspiration. DIRECTV's launch lineup highlights films such as Let's Love, Lease on Love, I'm in Love with a Church Girl, A Royal in Paradise and Dare to Say Yes. Dove also promotes more than 100 hours of holiday programming, which makes the timing of this launch, just ahead of the Christmas movie season, easy to understand.
Dove Channel vs. free Dove TV on DIRECTV
The names are close, but these are two different things.
| Dove Channel (new add-on) | Dove TV (free channel) | |
|---|---|---|
| Type | On-demand library | Live 24/7 channel |
| DIRECTV channel | 1962 | 4416 |
| Cost | $4.99 a month plus tax | Free |
| Where it's available | Signature packages and Genre Packs, as an add-on | MyFree DIRECTV, and listed in ENTERTAINMENT, CHOICE, ULTIMATE, PREMIER and ÓPTIMO MÁS |
If you only want something pleasant on in the background, the free Dove TV channel may be enough. It's part of MyFree DIRECTV, DIRECTV's free streaming service, which needs only an email sign-up and the DIRECTV app. If you want to choose exactly what to watch and when, the paid add-on is the one with the on-demand library. Dove's live channel first joined DIRECTV's streaming lineup in 2024 through a deal with Cineverse, which we covered when DIRECTV added channels from Cineverse and Scripps.
How Dove Channel compares with other DIRECTV add-ons
| Add-on | What it's for | DIRECTV price |
|---|---|---|
| Dove Channel | Feel-good romances, inspiring dramas, holiday movies | $4.99/mo. |
| Lifetime Movie Club | Lifetime movies and series, commercial-free | $4.99/mo. |
| Hallmark+ | Hallmark original movies, series and mysteries | $8.99/mo. |
| Acorn TV | British and Irish mysteries and dramas | $9.99/mo. |
Prices are DIRECTV's listed monthly rates, plus tax. Dove Channel is the least expensive of the romance-and-family options, tied with Lifetime Movie Club. If your household lives on Hallmark movies, compare it with Hallmark+ and with the live Hallmark Channel, which is channel 312 on DIRECTV.
Can you get Dove Channel without DIRECTV?
Yes. Dove sells its own subscription for $4.99 a month or $49.99 a year, both with a seven-day free trial, and it works on Roku, Apple TV, Amazon Fire TV, Android and Apple devices and the web. The DIRECTV add-on costs the same per month. Its advantage is that it lives in your DIRECTV lineup and on your DIRECTV bill.
Is Dove Channel worth $4.99 a month?
- Good fit: households that watch a lot of romance and holiday movies, families who want an easy on-demand library, and anyone who already likes the free Dove TV channel and wants more control.
- Maybe skip: if you mainly watch live TV, or if Hallmark Channel and the free Dove TV channel already cover your movie nights.
- Easy to try: there's no contract, so you can add it for the holiday season and cancel in January.
Want help choosing a DIRECTV package for movie nights? Check DIRECTV options at your address or call 1-855-690-9884.
Frequently asked questions
How much is Dove Channel on DIRECTV?
$4.99 a month plus tax, with no contract.
What channel is Dove Channel on DIRECTV?
Channel 1962, once you've added the subscription. The free Dove TV channel is on 4416.
How do I add Dove Channel to my DIRECTV account?
Sign in at directv.com, go to My TV package from Account Overview, find the Dove Channel add-on, select Explore and follow the prompts.
Is Dove Channel free with DIRECTV?
The on-demand Dove Channel add-on isn't free. It costs $4.99 a month. The live Dove TV channel is free on MyFree DIRECTV.
Can I add Dove Channel to a Genre Pack?
Yes. DIRECTV says Dove Channel can be added to a Signature package or a Genre Pack.
Questions about DIRECTV add-ons? Call 1-855-690-9884.
Details reviewed October 1, 2026. Add-on prices, channel numbers and availability are set by DIRECTV and may change. Dove Channel, Cineverse, DIRECTV and related marks belong to their respective owners. American TV is an independent dealer and resource site.