Whether you're a longtime DirecTV customer or thinking about signing up, here's a straightforward breakdown of pricing changes taking effect on late June 2026 — no fine print maze, just the facts.

If You're an Existing Customer

Good news: if you're currently enjoying an introductory promotional rate, nothing changes for you right now. Your discounted price stays in place until that offer period ends. Once it does, your package will move to the then-current rate, so it's worth knowing what those prices look like going forward.

New Customer Pricing — DIRECTV Streaming

DIRECTV Streaming delivers your channels over your home internet connection — no satellite dish, no technician visit, and no long-term contract. Here's what new customers will see starting June 25:

These are the promotional prices new streaming customers will be offered at sign-up.

New Customer Pricing — DIRECTV Satellite

Satellite delivers DIRECTV's fullest channel lineup, including regional sports networks and the most comprehensive coverage available. New customer advertised prices starting June 25:

A couple of things to know for satellite:

Local channels (ABC, NBC, CBS, FOX, etc.) can be added for $12/month if they aren't included in your base package.

There is a one-time $49.95 activation fee for new satellite customers.

Which Package Is Right for You?

Here's a quick guide to help you choose:

Entertainment — Great for everyday TV watchers who want news, lifestyle, and entertainment channels without the sports extras.

Choice — The sweet spot for sports fans. Adds regional sports networks so you can watch your local pro teams.

Ultimate — More channels, deeper sports coverage, and broader entertainment for households with varied tastes.

Premier — The everything package. Includes premium channels like HBO, Showtime, and Starz along with the full sports and entertainment lineup.

Optimo Más — DIRECTV's Spanish-language package with a robust lineup of Spanish-language networks and entertainment.

Streaming or Satellite — Which One Is Right for Your Home?

One of the most common questions we hear is: "What's the difference between DIRECTV Streaming and DIRECTV Satellite — and which one should I get?" Here's a plain-English breakdown.

DIRECTV Streaming

Best for renters, cord-cutters, and people who want flexibility

DIRECTV Streaming delivers your channels over your home internet connection — no dish, no installation appointment, and no long-term contract. You can watch on a smart TV, tablet, phone, or streaming device like a Roku or Fire Stick.

• ✅ No dish or equipment installation
• ✅ No annual contract — cancel anytime
• ✅ Watch on multiple devices, including mobile
• ✅ Same great channel lineup as satellite

Note:

• Requires a reliable, fast home internet connection
• Picture quality can dip if your internet is slow or congested

DIRECTV Satellite

Best for homeowners who want the most reliable signal and the fullest channel lineup

DIRECTV Satellite delivers your programming via a dish mounted on your home, completely independent of your internet connection. Even if your Wi-Fi goes down, your TV keeps working.

• ✅ Doesn't rely on your internet connection
• ✅ Widest channel availability, including more regional sports coverage
• ✅ Consistent, high-quality signal in most weather conditions
• ✅ Ideal for rural areas where internet speeds may be limited

Note:

Requires professional installation and a dish on your home

One-time $49.95 activation fee for new customers

Best suited for homeowners rather than renters

The Bottom Line

If you rent your home, travel frequently, or already have fast reliable internet and want maximum flexibility, DIRECTV Streaming is probably your best fit. If you own your home, live in a rural area, or simply want the most dependable TV signal regardless of what your internet is doing, DIRECTV Satellite is the stronger choice — and still comes in at the same advertised monthly price as streaming.

Either way, you get the same great DIRECTV channel lineup and the same new customer pricing starting June 25, 2026.

A Note About Regional Sports Fees

If you're on the Choice package or higher, you may also notice an adjustment to your Regional Sports Fee starting June 25. This fee — which ranges from $5 to $19.99 per month depending on where you live — covers access to the regional sports networks in your area, like YES Network, NBC Sports regional channels, or Spectrum SportsNet, so you can watch your local pro teams.

DIRECTV is realigning these fees by ZIP code to more accurately match what each market actually receives in regional sports content. Depending on where you live, your Regional Sports Fee could go up, go down, or stay the same. Visit directv.com/sports/regional-sports-fee and enter your ZIP code to look up your specific fee.

Questions?

Pricing can feel complicated, but choosing the right DIRECTV package doesn't have to be. If you're not sure which tier fits your household — or you want to know exactly what's included in each — we're happy to help you sort it out.