DIRECTV for Business: A Complete Guide for Owners and Managers
DIRECTV FOR BUSINESS is DIRECTV's commercial TV service for places where TV is part of running the business, not just something to watch at home. It covers bars and restaurants, offices and break rooms, waiting rooms, retail floors, salons, hotels, senior living communities and more. DIRECTV says it serves more than 300,000 commercial locations nationwide.
This guide explains how DIRECTV FOR BUSINESS works: which type of account fits your space, satellite vs. streaming, the sports packages available to venues and what to have ready before you call. Pricing is quoted per business, so we focus on what drives the price rather than listing rates that change often.
Quick answer
- What it is: DIRECTV service licensed for commercial locations. A home account can't legally be used to show TV to customers.
- Account types: private viewing (offices), business viewing (customer areas), public viewing (bars and restaurants) and hospitality (hotels)
- Delivery: satellite, or a business streaming option that runs over your internet with no dish
- Sports: NFL SUNDAY TICKET (new for the 2026 season), NFL RedZone, MLB EXTRA INNINGS, NBA League Pass, NHL Center Ice, MLS Season Pass, ESPN+ and pay-per-view events
- Contracts: commercial packages are typically sold on a 24-month agreement
Why you can't use a home DIRECTV account at work
Residential DIRECTV service is licensed for viewing in a home. Once TVs are on in front of customers, guests or employees, the programming is being shown commercially, and networks and sports leagues license that differently. A commercial account keeps you covered. It's also the only way to get commercial-only programming, such as NFL SUNDAY TICKET for bars and pay-per-view fights for venues.
Which DIRECTV FOR BUSINESS account fits your space?
| Account type | Typical locations | What to know |
|---|---|---|
| Private viewing | Private offices, break rooms, conference rooms | For areas closed to the public, such as staff-only rooms. |
| Business viewing | Lobbies, waiting rooms, retail floors, salons, gyms | For customer-facing areas where TV is part of the atmosphere rather than the main attraction. |
| Public viewing | Bars, restaurants, clubs, venues that serve food or drinks or charge a cover | Sports and pay-per-view pricing is based on your fire code occupancy (FCO), so you'll need occupancy documentation. |
| Hospitality | Hotels, resorts, senior living communities | Guest-room TV systems with packages built for the number of rooms or units. |
Not sure where your business fits? The deciding questions are usually whether the public can see the screens and whether you serve food or drinks. Call 1-855-690-9884 and we'll help you match the right account type.
DIRECTV FOR BUSINESS packages
Each account type has its own lineup of base packages, from a basic news-and-entertainment tier to large sports-heavy packages. Names you're likely to see include:
- Bars and restaurants (public viewing): Commercial Basic Plus, Business Select, Commercial Entertainment and Commercial Xtra, plus Spanish-language Comercial Óptimo Más and Comercial Más Ultra
- Customer areas (business viewing): Commercial Basic Plus, Business Select, Business Entertainment, Business Xtra and Comercial Óptimo Más
- Add-ons: premium sports packages, regional and college sports networks, and Music Choice for background music
Monthly pricing depends on the account type, the package, how many TVs and receivers you need and current promotions. Public-viewing sports packages also scale with your occupancy. Ask for a written quote covering the base package, per-TV access fees and any add-ons before you sign.
Satellite vs. streaming for your business
| Satellite | Business streaming | |
|---|---|---|
| Equipment | Dish and commercial receivers, professionally installed | Streaming devices connected to your existing internet, no dish |
| Best for | Bars, restaurants and locations with many TVs | Small spaces, renters or buildings where a dish isn't allowed |
| Internet needed | No (for live TV) | Yes. DIRECTV recommends at least 8 Mbps for each TV streaming at once |
Planning to stream on several screens? Multiply 8 Mbps by the number of TVs that will be on at the same time, then leave headroom for your Wi-Fi, card readers and staff devices. Run our internet speed test during a busy hour to see what your connection really delivers. For background on the streaming option, see DIRECTV's streaming launch for small businesses.
Sports for bars and restaurants
Live sports are the main reason many venues choose DIRECTV FOR BUSINESS. Starting with the 2026 NFL season, DIRECTV distributes NFL SUNDAY TICKET to bars, restaurants and other commercial venues through a multi-year agreement with EverPass Media, by satellite or streaming. It includes every out-of-market Sunday afternoon regular-season game. NFL RedZone is available too.
Venues can also add MLB EXTRA INNINGS, NBA League Pass, NHL Center Ice, MLS Season Pass and ESPN+. For fight nights, DIRECTV FOR BUSINESS carries UFC pay-per-view events for commercial locations. See our guide to DIRECTV UFC for Business and what you get with UFC and DIRECTV FOR BUSINESS.
Already an EverPass customer? Existing EverPass service continues as usual. Learn more about that service in what EverPass is for commercial businesses.
DIRECTV for offices, waiting rooms and hotels
- Offices and break rooms: a private-viewing package keeps news, business and weather channels on for staff without paying for public-venue sports rights.
- Waiting rooms and retail: a business-viewing package with family-friendly entertainment and news keeps customers occupied. Music Choice can handle background audio.
- Hotels and senior living: hospitality systems deliver TV to every room. Pricing and channel options are built around the property.
Running a bar or restaurant specifically? Our deeper guide to DIRECTV FOR BUSINESS for bars and restaurants covers game-day strategy and venue setup.
What to have ready before you call
- Your business address and the legal business name for the account
- The type of space: private office, customer area, bar or restaurant, or hotel
- Number of TVs and where each one will go
- Fire code occupancy documentation if you serve food or drinks and want sports packages
- Internet speed if you're considering streaming
- Must-have programming: leagues, local sports, Spanish-language channels or music
With those details, a quote takes minutes. Call 1-855-690-9884 to talk through DIRECTV FOR BUSINESS options for your location.
Frequently asked questions
What is DIRECTV FOR BUSINESS?
It's DIRECTV's commercial TV service for bars, restaurants, offices, waiting rooms, hotels and other businesses. It's licensed for commercial locations, which a home account is not.
Can I use my home DIRECTV account at my business?
No. Residential service is licensed for home viewing. Showing TV to customers, guests or employees requires a commercial DIRECTV FOR BUSINESS account.
How is DIRECTV FOR BUSINESS priced?
Pricing depends on the account type (private, business or public viewing, or hospitality), the package, the number of TVs and receivers, and current promotions. Sports and pay-per-view packages for bars and restaurants are priced by fire code occupancy.
Can I get NFL SUNDAY TICKET for my bar through DIRECTV?
Yes. Starting with the 2026 season, DIRECTV FOR BUSINESS distributes NFL SUNDAY TICKET to bars, restaurants and other commercial venues by satellite or streaming through an agreement with EverPass Media.
Does DIRECTV FOR BUSINESS offer streaming without a dish?
Yes. DIRECTV has a business streaming option that runs over your existing internet. Plan on at least 8 Mbps for each TV streaming at the same time.
Is there a contract?
Commercial packages are typically sold on a 24-month agreement. Ask for the full terms, including per-TV fees, before you sign.
Questions about your options? Call 1-855-690-9884.
Details reviewed October 6, 2026. Packages, programming and terms are set by DIRECTV, vary by account type and location, and may change. DIRECTV, DIRECTV FOR BUSINESS, NFL SUNDAY TICKET and related marks belong to their respective owners. American TV is an independent dealer and resource site.