We know shopping for consumer electronics and appliances can be confusing. To help, we've classified these products into three easy-to-understand categories:

Here's proof that today's technology doesn't have to cost an arm and a leg. Even if you're on a budget, purchasing for a gift, or just looking for a great product at a low price, American has a wide variety of "basic" products to fit your lifestyle and needs.

When your needs call for more features, a higher level of quality, or just an upgrade from your current product, look for the "Performance" products at American. Our wide selection of quality brand names gives you plenty of choices, and makes shopping easy and fun.

When you simply want the latest in technology, cutting edge features, and outstanding quality, look for products with the "Ultimate" tag at American. From digital televisions and camcorders to Dolby Digital & DTS surround sound receivers. Computers from Intel's latest powerhouse to Macintosh's G5 technology. American has the latest....when nothing but the finest will do!