At American, we believe you deserve to have your questions answered by friendly, knowledgeable experts.

Our highly trained Sales Associates will listen to your needs, and fit the right product to you.

American is committed to providing you with an attentive and knowledgeable sales staff. We believe our Sales Associates are the key ingredient in turning ordinary shopping experiences into delightful shopping experiences.

New Sales Associates complete a comprehensive multi-phase sales training program that shows them how to provide our customers with this delightful experience. The program is based on one simple expectation "delight the customer." To accomplish this, the training concentrates on customer relations skills to provide friendly caring service to the customer, communication skills to help uncover customer wants and needs, and product knowledge to help match products to those wants and needs.

Employee development, however, does not stop after Sales Associates complete the initial training program. Learning continues throughout the career of a Sales Associate in a variety of ways such as skill refresher sessions and continuing product training.

We send out over 100,000 customer surveys annually - Tracking the results and tying our Sales Associate's and manager's compensation directly to the survey results.

Exceeding our customers' expectations is something taken very seriously at American. So seriously, in fact, that we send out evaluation surveys every week to randomly selected customers who have purchased from us in the past week. Each week over 1,950 surveys are mailed to customers - that's over 100,000 annually! Customers rate their experience at American in two areas. First they are asked questions about their purchase (quality of the products, prices, selection, availability and cleanliness of the department). Then they are asked to rate their experience with the Sales Associate (courtesy/friendliness, attentive to your needs, professionalism, product knowledge).

Not only does American send out these surveys, but the results are tracked by store, sales department, and individual Sales Associate. In addition, rewards and compensation are tied directly to Customer Satisfaction Performance.